Advanced Search Engine Optimization (SEO) Certification Program

Advanced Search Engine Optimization (SEO) Certification Program

The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

Course description

What are the course objectives?

Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. Simplilearn’s advanced SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.

Why learn Search Engine Optimization (SEO)?

Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility, and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs.

Why become an SEO specialist?

SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 percent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:

  • SEO is the most in-demand digital marketing skill according to Smart Insights and
  • There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to
  • In India, there are over 11,000 jobs on that require SEO knowledge and skillset

What skills will you learn?

  • Master basic to advanced-level SEO skills
  • Attract organic traffic to a website, boosting visibility and new customers
  • Understand how search engines work
  • Learn multiple research methods for effective data collection
  • Apply research concepts to market your website successfully
  • Employ best practices and techniques to promote high search engine rankings of your website
  • Learn how to manage your website and troubleshoot problems
  • Best practices, tips, and tricks on Content Marketing
  • Effectively measure the success of your website and increase your skillset with analytics

Who should take this SEO Training Course?

SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly:

  • Marketing managers
  • Digital marketing professionals
  • Content writers
  • Marketing and sales professionals
  • Management, engineering, business, and communication graduates
  • Entrepreneurs and business owners

Which SEO tools will I use in this course to gain hands-on experience?

The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.

What projects are included in this program?

Project 1 – Competitive Analysis and Keyword Research:
Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.

Project 2 – Information Architecture Planning
You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.

Project 3 – Website Audit Documentation
Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.

Project 4 – Inbound Links
You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target.

Project 5 – Marketing Plan
You will create a marketing plan for your business with the following objectives:

  • Defining the target audience
  • Identifying any trends and seasonality for your keywords and keyword groups
  • Define the intent and needs of your potential customers
  • How will it market your business?
  • How will you get people to follow your posts/updates/emails?